Table of Content
- Get your own FREE restaurant ordering system!
- Identify key dates long ahead of time
- Gift Certificates 101: Templates, Ideas, & Pro Tips
- Gift certificate advertising ideas
- How to Increase Your Click-Through Rates with Creative Email Designs [Plus Customizable Email Header Templates!]
- Attract New Customers
Offering a free gift certificate if the bill crosses a certain amount. Stats show that more than 59% of customers usually end up spending more than their gift card values. So giving away a low-value gift card will not only increase their chances of returning to you but also increase your sales.
A full suite of services to make programme management and delivery simple. It’s high time that you move on from the strictly promotional email content that would essentially give a nightmare to most clients. Put up flashing displays everywhere– dressing rooms, waiting areas, hostess wagons, etc. For example, take a look at the below gift card template by La farm bakery to get a better understanding. Post-pandemic design harks back to the eclectic vibes of the art deco movement. These factors together can boost your bottom line in a big way, especially during and after the holiday season.
Get your own FREE restaurant ordering system!
ResearchAndMarkets.com, the global industry for gift cards is forecast to grow at a compound annual growth rate of 14% from 2020 to 2025. The market spend is projected to increase from $378 billion in 2020 to $510 billion in 2025. It’s because the in business benefit from a centralized corporate Loyalty Program warrants the investment. Tommy Jarnac of Gift Certificate Factory provides gift certificate templates that you can print and sell to your customers. At the Gift Certificate Factory blog you can find resources to help with making, printing, selling and tracking gift certificates. Big stores all have their gift cards at that location, that’s because it works.
Gift certificates are fast becoming a year-round option to treat loved ones. This is mostly due to the nature of gift certificates morphing to include unique and wonderful experiences packaged in the form as a gift. Where once gift certificates were only really considered for the holiday season, they are now becoming a preferred choice for gift giving for any occasion throughout the year. Learn how to create effective email designs that enable your email marketing to improve audience loyalty and increase recurring revenue. Thinking about creating custom gift certificates for your business?
Identify key dates long ahead of time
Moreover, it will be worth the cost if they end up visiting you. Encourage your employees to hold casual conversations with your clients or customers and to subtly pitch your gift certificates. You can then reward them by offering incentives to whoever sells the most gift certificates. Hold a separate counter solely for selling gift certificates if you have lines during the holidays. However, digital gift cards haven’t completely replaced their physical counterpart. The trend of physical gift cards are also on the rise, so make sure your registers have a healthy supply of them in the check-out lane.
They’re easy items to give away as a prize or as an auction item. This may not be too shocking to you, but most gift cards are used as gifts. What some retailers forget, though, is that designing the card to be gift-ready is very important. The convenience of the shopping experience is a major factor for consumer decision. A step further, you can then start to build loyalty programs to connect with repeat customers, turning them into evangelizers of your service.
Gift Certificates 101: Templates, Ideas, & Pro Tips
Among other things, Michael writes about trends and tips in retail for KORONA POS. His focus is on bringing small business owners a more holistic approach to growth. In his spare time, you'll find him hiking somewhere in the southwest. A study by Rakuten shows that 80% of consumers have made purchases based on an influencer’s recommendation. If you have the budget for it, using brand-fitting influencers in your industry or target location can boost results. With anything, the challenge for most brands just tends to be getting their awareness up.
Place a link to your gift card purchase page in the main header or footer. You can also add pop-up banner advertisements during the holidays for an extra push. There are several ways you can boost your gift card sales and your bottom line. To be sure, increasing your overall gift card sales will take many tactics and strategies.
So putting up an attractive show of decorated gift cards right on the counter can be a great way to market gift certificates to generate revenue & boost sales. The most obvious gift card marketing strategy is to place them such that they grab sufficient attention from literally everyone while at your business. When developing your gift card ad, you want your customers to know that they can purchase gift cards in both physical and digital formats. The methods of attracting customers haven't changed too drastically in the past decade. Flyers, social media ads, email campaigns, direct mail, and advertising gift vouchers are still tried and true.
In addition, offering discounts and bonuses for purchasing higher amounts per card is another option to boost gift card sales. If your gift cards are primarily in store, make sure they are located in in several locations and near POS systems or tills. These can be standalone racks or popular aisles, and using clever copy and attractive branding, they can stand out amongst the rest of your offering. You can even improve visibility by encouraging your staff to promote them, whether it is through customer service initiatives or gestures of good will to encourage frequent traffic. Marketing gift cards give you a fantastic opportunity to reach people outside your standard clientele. While self-purchasing gift cards are on the rise, you shouldn't forget that they are still marvelous gifts (and people know it!).
Though this tactic is not new, it may be a good way to increase the value of the restaurant gift cards your customers are currently purchasing. For instance, if a customer only intended to spend $40, they might be willing to spend another $10 now to receive an additional $10 off in the future. Many foodservice businesses are increasingly relying on restaurant email marketing to stay in touch with customers. If you already have a solid email list, this is the perfect marketing channel to advertise your gift cards. Of course, not every restaurant has the means to whip something up in Photoshop on a moment’s notice. If your design skills are limited, you can always use your words.
A callout to your gift cards doesn’t have to be a small blurb attached to a larger email campaign. Rather, you can create an entire campaign around gift-card promotion. Email newsletters can be an effective method of marketing gift cards. Even if you don’t sell tangible products, you can offer gift certificates in exchange for specific services, like a free one-hour massage or a free power wash. While motivating staff to promote gift cards is important, stay away from mandatory quotas or creating competition among staff.
Email Marketing – Retail email marketing is a critical advertising outlet for many reasons. Take advantage of easy communication by reminding your customers about your gift cards from time to time. Visibility in your brick and mortar store also means active promotion by your staff. Train your cashiers to always offer gift cards or at least let each customer know that you sell them.
But when it comes to actually getting gift cards into the hands of customers, you have a few different options. Below are some of the biggest benefits of gift cards for restaurants, particularly during times of crisis and recovery. Gift cards have always been a valuable source of revenue for restaurants and gift card sales have been on the rise for several years.
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